In Turkey, the nazar boncuğu, the blue eye, believed to help ward off the "evil eye" (العين), can be found on a big variety of everyday objects such as chewing gum, bed linen, signs, or bags. In Morocco the hand Symbol "al-kaff" (also called "al-khamsa", the five) seems to be of comparable dispersion while I have not seen the blue eye yet at all. Around the mediterranean, hand as well as blue eye can be found. In the case of this product, the protecting hand appears in combination with a brand name that hints to an even more religious direction. "Purisma" lets us think of something pure and seems to work well with the white ("pure") colour of the milk. The strong ornamentation of the Hand on this tin reminds of the more widespread use of the symbol as a charm.