The long street of Sonnenallee running through the quarter of Neukölln is strongly shaped by its communities of Arabic origin (mostly from Lebanon, Palestine, Syria). It is famous for its wedding dress shops, for Arabic sweets and for its halal butchers. All of these shops stand out not only for their broad selection and quality  but also for their Islamic markings. Religious markings have become absent in German consumer culture and have been substituted if at all by moral markings often in regard to Veganism, fair trade food or fair produced fashion.

We see a carcass (raw meat) presented right next to the sidewalk (another thing that has become absent in German food and consumer culture), slightly above it the basmala (بسملة) - an abridged name for the phrase "in the name of God, the Most Gracious, the Most Merciful"  (بِسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْمِ)  - in simple white on black. Inside the shop passer-bys may see large format photographs of the Dome of the Rock (قبة الصخرة) in Jerusalem (al-Quds).